Project Focus
Trucecaller
Digital Products + Services
PROJECT
Overview
Truecaller, a globally-known caller-identification service, partnered with Human Brand Studio with the intent to enhance their digital presence across all social media platforms and marketing events. Our challenge was to provide design support that aligned with the well-established Truecaller brand while expanding its reach and engagement.
Challenge
Truecaller has already established a strong brand and user base globally but needed to boost engagement and interaction within its vibrant user community. Our task was to create visually compelling designs that could match Truecaller's dynamic functionality, reflecting the brand personality and offerings across various social platforms and marketing events.
Approach
Our approach concentrated on two key points:
Enhance Connection: Accentuating the unique strengths of each social platform, we aimed to promote greater user interaction and deeper connection with Truecaller's brand.
Amplify Presence: We focused on creating design assets that would seamlessly work across diverse marketing events, ensuring that Truecaller's presence stood out.
This approach allowed us to consistently convey Truecaller's brand message in an appealing manner while maintaining a synergy between different touchpoints.
- Name title
We have experienced a remarkable increase in user-brand interaction on our social platforms. The designs created by the Human Brand Studio team carried the essence of Truecaller gracefully, influencing user engagement and interaction positively
"
How Truecaller Achieved Perfect Design Solutions with Human Brand Studio Design
Utilizing a sophisticated design language that resonated with Truecaller's brand image and user demographic, we created a suite of visually compelling design assets. By using extensive industry, audience and brand research, we developed designs that not only amplified Truecaller's brand image but also successfully promoted user engagement.
